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Tomorrow's World (A Look at the Demographic and Socio-Economic Structure of the World in 2032) by Laurent, Clint is a scholarly article available to read on EtoBox.

What is Tomorrow's World (A Look at the Demographic and Socio-Economic Structure of the World in 2032) about?

"Imagine the enormous advantage a corporate strategist or marketing professional in, say, 1990 would have had if they'd had access to a technology that permitted them to see, with a high degree of accuracy, the epic economic and social shifts that would occur over the next couple of decades. Imagine how they could have used their advance knowledge of the emergence of the massive Chinese middle class or the emergence of the global affluent consumer. Now imagine that you had such a fantastic instrument at your disposal. What kind of insights might it provide into how the world will develop over the next twenty years? What impact would that information have on your organisation's success? Tomorrow's World takes such speculation out of the realm of science fiction and into the real world. Written by the founder and Managing Director of Global Demographics Ltd., a top demographic agency that consults with companies worldwide on market and business planning, it maps out the world's near future as seen through the lens of demography. Must reading for business leaders, financial analysts, marketers, brand managers, government policymakers and economists, Tomorrow's World: Provides key demo

Author

Laurent, Clint

Publisher

John Wiley & Sons, Incorporated

Published

2012

Language

EN

ISBN

9780470829158