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Statistical Methods in e-Commerce Research || by Jank, Wolfgang; Shmueli, Galit is a scholarly article available to read on EtoBox.

What is Statistical Methods in e-Commerce Research || about?

This groundbreaking book introduces the application of statistical methodologies to e-Commerce data With the expanding presence of technology in today's economic market, the use of the Internet for buying, selling, and investing is growing more popular and public in nature. Statistical Methods in e-Commerce Research is the first book of its kind to focus on the statistical models and methods that are essential in order to analyze information from electronic-commerce (e-Commerce) transactions, identify the challenges that arise with new e-Commerce data structures, and discover new knowledge about consumer activity. This collection gathers over thirty researchers and practitioners from the fields of statistics, computer science, information systems, and marketing to discuss the growing use of statistical methods in e-Commerce research. From privacy protection to economic impact, the book first identifies the many obstacles that are encountered while collecting, cleaning, exploring, and analyzing e-Commerce data. Solutions to these problems are then suggested using established and newly developed statistical and data mining methods. Finally, a look into the future of this evolving are

Author

Jank, Wolfgang; Shmueli, Galit

Publisher

John Wiley & Sons, Incorporated

Published

2008

Language

EN

ISBN

9780470323182