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What is Marketing Mix in Health & Telecom Services about?

The seminar presentation discusses the application of the 7Ps Marketing Mix in the health care and telecommunication sectors, highlighting their competitive nature and customer-driven focus. It identifies challenges in aligning services with the marketing mix, and aims to analyze and compare strategies in both sectors. The conclusion emphasizes the need for personalization and digital integration in future marketing strategies.

Author

Yamini C

Language

EN