Can I read 2025 HumanKind Study: Young Canadians on EtoBox?
2025 HumanKind Study: Young Canadians by Dawn Salter is a document available to read on EtoBox.
What is 2025 HumanKind Study: Young Canadians about?
The 2025 HumanKind™ Study focuses on the concerns of younger Canadians aged 16-45, highlighting increasing stress and anxiety levels, particularly among Gen Z. Despite a desire for change and resilience, these individuals feel trapped in a competitive environment that exacerbates feelings of failure and isolation. Brands are losing connection with this demographic, as many do not believe brands understand their issues, presenting both a challenge and an opportunity for deeper engagement.
- Author
- Dawn Salter
- Language
- EN