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IKEA by Roselin Scally is a document available to read on EtoBox.

IKEA has benefited from the globalization of markets by being able to increase brand awareness, sales, and establish markets in new economies using consistent global marketing. The globalization of production has also helped IKEA by allowing them to source goods from low-cost suppliers around the world. For example, IKEA originally manufactured products in Sweden but moved production to places like Poland and China to reduce costs. However, treating the entire world as a single market has its limits, as IKE

Author

Roselin Scally

Language

EN