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What is Principles of Effective Brand Management about?

Brand management involves applying marketing techniques to increase the perceived value and equity of a specific product, product line, or brand. This can increase sales and profits by making the brand more favorable compared to competitors. The value of a brand is determined by the profits it generates through increased sales, price, and marketing efficiency. Brand managers are responsible for the profitability of the brand. Strong brands can increase shareholder value, making branding an important respons

Author

nandupgm

Language

EN