Can I read Innovation Sucks! : Time to Think Differently on EtoBox?

Innovation Sucks! : Time to Think Differently by Alan Watkins & Simon May is a nonfiction available to read on EtoBox.

What is Innovation Sucks! : Time to Think Differently about?

Businesses spend billions on innovation with very little to show for their investment or effort. This book challenges some of the ‘ingrained truths’ of innovation and suggests a different approach. Innovation is not the creation of a novel idea. It is the successful commercialisation of that novel idea. Rather than starting with a costly, time-consuming problem assessment that seeks to push potential solutions through an innovation funnel, an ‘impeller approach’ starts with possible solutions and gets the market to pull the best ones forward so they can fail fast or flourish fast. This approach is made possible by the addition of a ‘bee’ – a new type of integrative thinker who can harvest the existing knowledge from the ‘meadow of experts’. Completely reversing the innovation process means organisations are much better placed to win in the market rather than focusing on finding theoretical solutions or clearing innovation stage gates. In addition, this approach also recognises that the people who shepherd the solution through the ideation and testing stage are not the same people who must then take that solution to market for successful commercialisation. Given the current innovati

Who reads Innovation Sucks! : Time to Think Differently?

Author

Alan Watkins & Simon May

Publisher

Routledge, Taylor & Francis Group

Published

2021

Language

EN

ISBN

9781000326086

Category

nonfiction

Subjects

Business, Engineering, Psychology