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What is ITC about?

ITC was interested in the biscuit market in India because there was still significant room for growth. Per capita biscuit consumption in India was only 1.8 kg compared to 2.5-5.5 kg in Southeast Asia and 10 kg in Western countries. The biscuit production in India has been steadily increasing over the past 6 years. While biscuit penetration is 85% in urban areas, it is only 55% in rural areas, indicating potential for further expansion. ITC saw an opportunity to innovate with new biscuit products as the mark

Author

piyushmathur

Language

EN