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What is Managing Retailing and Market Logistics about?

Successful go-to-market strategies require integrating retailers, wholesalers, and logistics organizations to manage the flow of goods from manufacturers to consumers. Retailers sell directly to consumers through various store and non-store formats. Wholesalers take ownership of goods and perform important functions like breaking bulk, warehousing, financing and risk bearing. Market logistics encompasses supply chain management and ensures efficient order processing, inventory management, transportation and

Author

mido beveick

Language

EN