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Spicejet was once on the brink of collapse in 2012-2014 due to rising costs and failure to pay salaries, but was able to successfully turn itself around through strategic cost control measures. The airline traced its origins back to 1984 but faced difficulties in 2012-2014 that led authorities to bar new ticket bookings. However, management was convinced they could bounce back and implemented strategies focused on cost control, which helped lift the sinking company and lead to profits within three quarters.

Author

poojitha hv

Language

EN