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Can I read International Business and Emerging Economy Firms: Volume II: European and African Perspectives (Palgrave Studies of Internationalization in Emerging Markets) on EtoBox?
International Business and Emerging Economy Firms: Volume II: European and African Perspectives (Palgrave Studies of Internationalization in Emerging Markets) by Jorma A. Larimo, Marin A. Marinov, Svetla T. Marinova, Tiina Leposky is a business book available to read on EtoBox.
What is International Business and Emerging Economy Firms: Volume II: European and African Perspectives (Palgrave Studies of Internationalization in Emerging Markets) about?
How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept. Taking both a geographic and thematic approach to the topic, the first volume addresses universal challenges such as inclusive innovation, the ethics of corpo
Who reads International Business and Emerging Economy Firms: Volume II: European and African Perspectives (Palgrave Studies of Internationalization in Emerging Markets)?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Jorma A. Larimo, Marin A. Marinov, Svetla T. Marinova, Tiina Leposky
- Publisher
- Springer International Publishing :Imprint: Palgrave Macmillan
- Published
- 2020
- Language
- EN
- ISBN
- 9783030244811
- Category
- business
- Subjects
- Business, Management, Economics
- Updated
- 2026-03-25
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