About this document
Unit 5 by Kelly Lako is a document available to read on EtoBox.
The document provides an overview of the NGO sector, particularly in Zambia, highlighting its characteristics, challenges, and the importance of public relations (PR) for NGOs. It discusses the theoretical foundations of NGOs, the regulatory context, and the necessity of effective PR strategies to build trust, manage crises, and engage with various stakeholders. Additionally, it outlines practical approaches for NGOs to enhance their media strategies and communication efforts to achieve their goals.
- Author
- Kelly Lako
- Language
- EN