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This research investigates the impact of digital payment adoption on small businesses in India, revealing a 46.7% increase in average annual revenue and a 62.1% rise in customer acquisition post-adoption. The study highlights improvements in operational efficiency by 40.2% and identifies customer demand as a key motivator for adopting digital payments, despite challenges such as technical issues and security concerns. The findings suggest that digital payment systems enhance small business performance and c

Author

Jiunxing Loo

Language

EN