About this document
AI Impact on Video Streaming Experience by duyenanfw is a document available to read on EtoBox.
This study investigates the impact of AI on customer experience in video streaming services, emphasizing personalization and trust. Using data from Malaysia, it finds that personalization significantly enhances customer satisfaction, while trust mediates the relationship between perceived interactivity and satisfaction. The research highlights the need for effective personalization strategies and trust mechanisms to improve viewer retention and overall satisfaction.
- Author
- duyenanfw
- Language
- EN