About this document
Brief For Digital by aapargupta is a document available to read on EtoBox.
The document outlines the requirements for positioning a masstige brand in the skincare, cosmetics, and hair care segments, targeting modern, independent women aged 15-35. Key strategies include raising brand awareness through digital marketing techniques such as interactive banners, videos, contests, and influencer engagement, while also focusing on building trials and gathering consumer feedback. The overall goal is to create a strong brand perception that aligns with the target group
- Author
- aapargupta
- Language
- EN