About this document
Research Proposal on Gen Z Online Shopping by hlinhhxinhh is a document available to read on EtoBox.
The research proposal focuses on understanding the online shopping behaviors of Generation Z and younger consumers, driven by the significant shift towards e-commerce, especially post-COVID-19. It outlines objectives to examine factors influencing their purchasing decisions, identify trends, and explore the impact of digital platforms and technologies. The study employs a mixed-methods approach, combining qualitative interviews and quantitative surveys to gather comprehensive insights into this demographic
- Author
- hlinhhxinhh
- Language
- EN