Can I read Advertising: A Cultural Economy (Culture, Representation and Identity series) on EtoBox?

Advertising: A Cultural Economy (Culture, Representation and Identity series) by McFall, Elizabeth Rose is a book available to read on EtoBox.

What is Advertising: A Cultural Economy (Culture, Representation and Identity series) about?

1 online resource (viii, 208 pages), With reference to cultural and economic life McFall argues that analysis has so far failed to engage with the production and consumption of adverts, and that a re-think of our understanding of advertising is long overdue. This text offers an understanding of the historical and material practices of the industry, Includes bibliographical references and index, Introduction : the quaint device of advertising -- Colonising of the real -- The persuasive subject of advertising -- The hybridisation of culture and economy -- The uses of history -- Pervasive institutions and constituent practices -- Persuasive products -- Conclusion : devices and desires, Print version record

Author

McFall, Elizabeth Rose

Publisher

London : SAGE

Published

2004

Language

EN

ISBN

9780761942559

Subjects

History, Management, Sociology