Can I read 354 - Seminarski Rad Marketing on EtoBox?
354 - Seminarski Rad Marketing by Предраг Голубовић is a document available to read on EtoBox.
What is 354 - Seminarski Rad Marketing about?
This document is a student seminar paper on service marketing. It discusses key characteristics of services, including intangibility, simultaneous production and consumption, the specific role of customers in the production/consumption process, perishability, and lower standardization compared to goods. It also covers classifications of services and developing a service marketing program, focusing on product, distribution, pricing, and promotion of services. The overall aim is to analyze important aspects o
- Author
- Предраг Голубовић
- Language
- EN