About this document
2011 Highland Bikes Marketing Strategy by Kumar Sonu Rajan is a document available to read on EtoBox.
The document outlines the marketing, operations, design, finance, and investment decisions made by Highland Bikes for their Adv3 bike model in 2011. It shows they allocated $7.6 million to advertising, $1.8 million to PR, and will produce 23,800 units. They will advertise most heavily on TV, the internet, and magazines. Operations decisions include maintaining a workforce of 25,000, purchasing 25,000 production units, and allocating funds to quality control programs. Financially, no new equity or debt was r
- Author
- Kumar Sonu Rajan
- Language
- EN