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Setting Objectives for Social Marketing by Jester Conway is a document available to read on EtoBox.
What is Setting Objectives for Social Marketing about?
The document provides guidance on setting objectives and goals for social marketing campaigns. It discusses the importance of setting behavior, knowledge, and belief objectives. Behavior objectives define the specific actions the target audience will take. Knowledge objectives specify what information the audience needs to know. Belief objectives address attitudes, opinions, or values that need to change. The objectives should be measurable and impactful. Goals then quantify the desired results. Together, o
- Author
- Jester Conway
- Language
- EN