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What is Employee-Public Relations Case Study about?

This document presents a case study of relationship management practices at a government organization. It examines the linkages between internal relationships (employee-organization relationships) and external relationships (organization-public relationships). The organization established several programs to build relationships, including a community advisory council, envoy program, and summer events. Research findings suggest these programs help foster dual commitment among employees to the organization an

Author

Monica Gross

Language

EN