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Social Media Marketing for SVOD: Netflix by trendy mutiyaar is a document available to read on EtoBox.

What is Social Media Marketing for SVOD: Netflix about?

This document summarizes a research article that analyzes the social media marketing strategies of Netflix in the United States and Spain. It finds that both markets present a consistent brand identity but the US embraces user-generated content more while Spanish accounts are more impacted by cultural context. A content analysis of Netflix

Author

trendy mutiyaar

Language

EN