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Can I read American Magazine Winners and Losers: 2001 to 2010 on EtoBox?
American Magazine Winners and Losers: 2001 to 2010 by David Sumner is a Social Sciences article available to read on EtoBox.
What is American Magazine Winners and Losers: 2001 to 2010 about?
This article examines the 20 largest special-interest magazine sectors in the U.S. and explores which were most and least affected by the challenges of technology and economic recessions between 2001 and 2010. Ten sectors were "winners," and ten were "losers." This study of 168 magazines showed that food, gardening, health, and fitness magazines reported the biggest gains. Newsweeklies, entertainment magazines, and general-interest magazines were the biggest losers. These results reflect a trend occurring for more than a century: a decline in general-interest magazines and an increase in magazines aimed at a narrowly defined group of readers. Americans have turned increasingly toward escapist interests. They want magazines that personally benefit them-magazines that tell them how to cook, exercise, garden, dress, groom themselves, take care of their children, and pursue their hobbies. They less frequently read magazines that interpret the latest news, political and social topics, and developments in science or technology.
Who reads American Magazine Winners and Losers: 2001 to 2010?
It is typically read by researchers, students, and practitioners in Social Sciences.
- Author
- David Sumner
- Publisher
- Project MUSE
- Published
- 2012
- Language
- EN
- Field
- Social Sciences