Can I read Online Shopping Consumer Behavior Analysis on EtoBox?
Online Shopping Consumer Behavior Analysis by Jainessa Sinsuat is a document available to read on EtoBox.
What is Online Shopping Consumer Behavior Analysis about?
This document discusses consumer behavior towards online shopping. It notes that online shopping has increased rapidly in recent years due to easy internet access. The most popular items purchased online are books, airline tickets, clothing, videos, and electronics. The typical online purchasing process involves 5 stages: need awareness, information search, alternative evaluation, purchase decision, and post-purchase evaluation. Understanding consumer behavior online involves examining how people search for
- Author
- Jainessa Sinsuat
- Language
- EN