Can I read Organizational Memory on EtoBox?

Organizational Memory by pasca sarjana is a document available to read on EtoBox.

What is Organizational Memory about?

This article examines how organizational memory impacts new product development processes and outcomes. It introduces four dimensions of organizational memory: amount, dispersion, dominance, and accessibility. The authors analyze data from 92 new product projects. They find that higher levels of organizational memory enhance short-term financial performance of new products. Greater memory dispersion increases both performance and creativity of new products, especially under conditions of low environmental t

Author

pasca sarjana

Language

EN