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What is Apple vs Microsoft: A Comparative Analysis about?

María José Olivero Carrascal compares Apple and Microsoft in a point-by-point essay. Apple focuses on designing consumer electronics like phones and computers, while Microsoft develops software like Windows and Office. Both companies launched around the same time and are highly successful innovators, though they differ in strategy - Microsoft dominates existing technologies, while Apple pioneers new technologies and ideas like the iPhone, iTunes, and touch interfaces. Their marketing strategies also differ

Author

Maria Jose Olivero Carrascal

Language

EN