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Zeithaml85ConceptualModel 2 by vyb2206354 is a document available to read on EtoBox.
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The document discusses a conceptual model of service quality known as SERVQUAL, published in the Journal of Marketing in January 1985. It has garnered significant attention with over 11,876 citations and 345,577 reads. The authors include A Parsu Parasuraman, Valarie A. Zeithaml, and Leonard L. Berry, who are prominent figures in the field of marketing research.
- Author
- vyb2206354
- Language
- EN