About this document
Article Published IJBM 2019 - SGR Framework by solemar.sol is a document available to read on EtoBox.
The document proposes a Strategic Government Relations (SGR) framework to enhance the understanding and practice of government relations as a critical component of non-market strategies for businesses. It emphasizes the importance of integrating market and non-market strategies, highlighting the need for companies to engage strategically with government entities to achieve competitive advantages. The framework is based on extensive qualitative research and aims to provide guidelines for optimizing relations
- Author
- solemar.sol
- Language
- EN