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Customer Preferences for CAMPCO Chocolate by Abhijith MB is a document available to read on EtoBox.

This document outlines the research methodology for a study on customer preference towards CAMPCO chocolate products. It includes sections on objectives, scope, data collection methods including primary and secondary sources, research design as descriptive, sampling method as convenient sampling of 120 respondents from Kasaragod and Mangalore, and sampling design as probability sampling. The population is consumers of chocolate products.

Author

Abhijith MB

Language

EN