About this document
Paytm by Mullasseril Justin Joy (O-SCM 19-21) is a document available to read on EtoBox.
Paytm used a multi-channel marketing strategy including TV, outdoor, print, and mobile ads to acquire new customers by promoting discounts on services like cab rides. This drove people to install the Paytm app. Paytm also helped retailers accept digital payments through QR codes, gaining popularity and signing up millions of merchants. After acquiring customers, Paytm focuses on retaining them over the long term by providing ongoing value and satisfaction to both customers and merchants.
- Author
- Mullasseril Justin Joy (O-SCM 19-21)
- Language
- EN