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What is CRM Strategy and Business Effectiveness about?

The document discusses the importance of top management embracing a CRM strategy from the outset and dealing positively with employee resistance to change. CRM projects often fail due to a hidden agenda or lack of commitment from certain business units. The response argues that CRM is most effective when companies truly know and have good relationships with their customers. For CRM to be successful, companies should involve customers and consider their reactions to changes rather than just the company

Author

nishant hans

Language

EN