About this document
Impact of Waste on Rescue Food Demand by lightyear is a document available to read on EtoBox.
This research examines how associations with physical waste affect consumer preferences for rescue-based foods (RBFs), which are made from ingredients that would otherwise be wasted. The findings suggest that highlighting waste-reduction benefits can trigger negative mental imagery, leading to decreased consumer demand, while focusing on societal benefits can enhance demand. Marketers are advised to carefully balance promoting the rescued nature of RBFs without evoking associations with waste to maintain co
- Author
- lightyear
- Language
- EN