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Mangorrific: A Unique Beverage Plan by Ervin Evangelista is a document available to read on EtoBox.

What is Mangorrific: A Unique Beverage Plan about?

The document provides a marketing plan for a mango shake and milk tea product called Mangorrific. It discusses the target market as students and milk tea lovers. A SWOT analysis is included. Mangorrific will compete against coffee shops, milk tea shops, juices and soft drinks. The product combines mango, milk tea and graham. It is priced affordably and located near a school for visibility. Promotion strategies include customer surveys and social media. The management plan outlines roles for marketing, opera

Author

Ervin Evangelista

Language

EN