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This document summarizes a research article that examines curriculum-oriented and promotional strategies for increasing enrollment in information systems programs. The strategies involved introducing SQL instruction into foundational IS courses and a promotional intervention about SQL. A survey of 180 students measured their attitudes, norms, and plans to enroll in a database course. The results showed that both the SQL instruction and promotional intervention moderated the impact of attitude on enrollment

Author

Rome Empe Bal

Language

EN