About this document
Understanding Service Consumer Behavior by Shagun Pathania is a document available to read on EtoBox.
The document discusses factors that influence consumer behavior in services. It explains that service providers must understand how consumers choose and evaluate service offerings in order to meet consumer needs and expectations. It identifies several key factors that influence consumer decision making and behavior related to services, including situational factors, socio-cultural influences like reference groups and family, and psychological factors like perceptions. The document also outlines different ro
- Author
- Shagun Pathania
- Language
- EN