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What is Strategi Bersaing PT Philips Pemalang about?

The document analyzes the competition strategy of PT Philips Seafoods Indonesia in Pemalang Regency. It finds that the company uses a Strengths, Opportunities, Weaknesses, Threats (SWOT) analysis. Specifically, PT Philips utilizes its strengths and opportunities to expand its market share and appeal to customers. An internal analysis gives the company a score of 3.20 while an external analysis gives a score of 2.50. Based on the SWOT analysis, the company has greater opportunities than threats. This positio

Author

Hanggoro Dwi Hutomo

Language

EN