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Factors Influencing CIMB Bank Customer Switching by nhazwanimhay_2642732 is a document available to read on EtoBox.

What is Factors Influencing CIMB Bank Customer Switching about?

This research evaluates the likelihood of switching among CIMB Bank existing customers . A questionnaire was distributed to 100 respondents who answered the questionnaire . Correlation analysis was used for data analysis. The result shows that switching behaviour is correlated with all independent variables which are price, service failure, commitment and reputation, and price had a stronger correlation. This study helps CIMB Bank to improve their service in order to capture more business opport

Author

nhazwanimhay_2642732

Language

EN