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This document provides a marketing plan for exporting mangoes from Pakistan to Saudi Arabia. It discusses marketing objectives of becoming a world-class exporting company focused on quality. It analyzes the mango market in Pakistan and Saudi Arabia, identifying two varieties of mango to export. Research found that mangoes are well-liked and Saudi Arabia sees many Muslim pilgrims who would benefit from easy to eat fruit. The plan positions the company as a market leader by focusing on quality fruit.

Author

numanarifdar

Language

EN