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What is Factors Influencing Consumer Behavior about?

This document discusses factors that influence consumer behavior, including cultural, social, and personal factors. Cultural factors are the most fundamental and include subcultures defined by ethnicity, age, gender, religion, social class, and profession. Social factors refer to reference groups like family, friends, and aspirational groups, as well as roles and status within society. Personal factors encompass age, occupation, personality, lifestyle, and values of individuals. Cultural differences are par

Author

Sunil Shastri

Language

EN