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Integrated Marketing Communication Overview by devendrasaradhana5 is a document available to read on EtoBox.

What is Integrated Marketing Communication Overview about?

The document discusses Integrated Marketing Communication (IMC) and provides an overview of key concepts: IMC is the concept of carefully integrating and coordinating various communication channels like advertising, sales promotion, PR, etc. to deliver a clear and consistent message. The goal is to build customer relationships. Effective communication is important to build relationships with customers. Technology has changed how consumers process communications, requiring companies to adapt. Marketing comm

Author

devendrasaradhana5

Language

EN