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Customer Value and Loyalty Strategies by Rasmita Mallick is a document available to read on EtoBox.

What is Customer Value and Loyalty Strategies about?

This document discusses customer value, satisfaction, loyalty and lifetime value (CLTV). It defines key concepts like customer perceived value, satisfaction and determinants of value. It discusses how to measure satisfaction, manage dissatisfaction and estimate CLTV. The document also talks about customer relationship management (CRM) and frameworks to attract and retain customers through marketing funnels and retention programs.

Author

Rasmita Mallick

Language

EN