Can I read Amazon brand content : measuring the importance of the A+ Content option: Amazon's main Brand Content criteria on EtoBox?

Amazon brand content : measuring the importance of the A+ Content option: Amazon's main Brand Content criteria by Richardson Ciguene; Bertrand Marron; Nicolas Habert is a scholarly article available to read on EtoBox.

What is Amazon brand content : measuring the importance of the A+ Content option: Amazon's main Brand Content criteria about?

Having an online presence is now an obligation for all sizes of brands wishing to stand out from the competition. Some focus their efforts on their own websites, others prefer to go to marketplaces for many advantages and facilities. However, it remains quite complicated for those who choose the option of marketplaces to position themselves correctly against their competitors, because the Brand Content rules to be respected to be well ranked by ranking algorithms are diverse and varied. In this paper, we highlight one of the Amazon Brand Content options that sellers do not necessarily use/know enough. We will prove its hyper importance and impact in terms of Brand Content, thanks to traces and statistics collected for approximately nine months via our Amazon seller support tools. At the end, you will be able to understand how such a feature is underutilized when it would constitute an important competitive advantage for sellers. Also, you will understand how such a subject can drain an interesting scientific research aspect for agencies like Bizon, 100% specialized in supporting brands on marketplaces. CCS CONCEPTS • Applied computing → Electronic commerce.

Author

Richardson Ciguene; Bertrand Marron; Nicolas Habert

Publisher

ACM

Published

2022

Language

EN