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The document provides an overview of external analysis in strategic management, focusing on Porter’s Five Forces and SWOT analysis. It explains how these frameworks help assess competitive dynamics, including the intensity of rivalry, threats from new entrants and substitutes, and the bargaining power of suppliers and buyers. Additionally, it outlines various segments of the external environment that influence business strategy, such as economic, sociocultural, and technological factors.

Author
XIIB02Avani Badkul
Language
EN

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