About this document

Wiser Buds: Premium Non-Alcoholic Beer Strategy by harisankar suresh is a document available to read on EtoBox.

The document proposes launching a non-alcoholic beer product from Anheuser-Busch InBev in India, targeting college students and professionals, and outlines opportunities for growth through new channels like airlines and cafes as well as positioning the product as an "anytime, anywhere" beer. It also discusses branding strategies, investments needed, and growth opportunities through regions, channels, and brand portfolios.

Author

harisankar suresh

Language

EN