About this document
Pricing Strategies and Consumer Behavior by Sai Prasanna is a document available to read on EtoBox.
The document discusses a research study on the influence of pricing on consumer buying behavior. It finds that pricing has a significant positive relationship with consumer buying behavior, as appropriate prices make consumers more willing to purchase. Product pricing has a greater influence on consumer buying behavior than factors like product packaging. The conclusion recommends that companies looking to cut costs without compromising quality should focus on pricing strategies to better influence consumer
- Author
- Sai Prasanna
- Language
- EN