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Introductory Marketing Communication Guide by Aziry Hetchler is a document available to read on EtoBox.

What is Introductory Marketing Communication Guide about?

BDKM2103 Introductory Marketing Communication is a three-credit hour course offered by Open University Malaysia, designed for students in the Diploma in Management program. The course covers ten topics, including the fundamentals of marketing communication, its tools, and the planning and management of marketing communication programs. By the end of the course, students will be able to explain the role of marketing communication, discuss various tools, and appraise marketing communication strategies.

Author

Aziry Hetchler

Language

EN