About this document

Evolving Marketing Communications Strategies by Gurneet Singh is a document available to read on EtoBox.

The document discusses how marketing communications are changing as corporate marketing moves away from top-down, interruptive advertising approaches towards more transparent, two-way communication with consumers. It notes that consumers are no longer a passive audience and are now active participants who share information online, influencing trends and product success. It recommends that companies dismantle their "corporate façades" by giving faces and voices to employees, listening to customers, acknowled

Author

Gurneet Singh

Language

EN