About this document
Hair Care in Pakistan: Euromonitor International July 2020 by foqia nishat is a document available to read on EtoBox.
This document summarizes hair care in Pakistan, noting that hair care sales rose 12% in 2019 due to wider availability and consumer trials. Colourants are increasingly used for hair styling. Unilever Pakistan Ltd maintains its lead with popular brands like Sunsilk and Dove, while Head & Shoulders remains the top anti-dandruff brand. COVID-19 is expected to slightly reduce hair care sales growth in 2020 due to fewer social occasions requiring hair products.
- Author
- foqia nishat
- Language
- EN