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Starbucks Target Market Analysis by 2131500676 is a document available to read on EtoBox.
(1) Starbucks offers high quality coffee and food products in a comfortable atmosphere focused on customer satisfaction. (2) They have successfully expanded globally with over 21,000 stores in 65 countries through understanding different customer behaviors and cultures. (3) Starbucks targets upper middle income customers aged 22-54 through strategically locating stores in malls and positioning themselves as a premium brand offering a unique coffee experience.
- Author
- 2131500676
- Language
- EN