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What is Understanding Product Management Basics about?

Chapter Four discusses the management of products, defining a product as a good, service, or idea that satisfies consumer needs. It outlines the three levels of products (core, actual, and augmented), classifications based on durability and use, and the product life cycle stages (introduction, growth, maturity, decline). Additionally, it covers new product development, innovation, branding, packaging, labeling, and the unique characteristics of services.

Author

Aklilu Anmut

Language

EN